Fortress Technology’s Demo Van is Ready to Assist Food Processors
Fortress Technology, a food safety specialist, is hitting the road with its new demo van, bringing a variety of its metal detection and check weighing technologies, as well as industry inspection knowledge, directly to UK food facilities.
The Fortress demo van is ready to assist food processors who are short on time but eager to explore future equipment, data packages, and training resources to support their food safety strategy. Employees can visit the van without affecting production and take advantage of hands-on training, exclusive live demonstrations, thorough metal detection test reports, and check weighing test data, saving time and money for managers of food factories.
Arranged by appointment only, Fortress colleagues park the van - space allowing in the company car park - and open the doors.
“Listening to our customers, the real struggle for many is dedicating the time to view inspection equipment. Visiting trade shows or our Banbury production facility and showroom can add more stress to people’s already busy schedules. It also limits the number of people, departments, and decision-makers who might want to input into investment decisions. Bringing the technology to manufacturing sites solves this,” Phil Brown, managing director at Fortress Technology Europe, explained.
Demonstrating the technology on-site also reduces the collective carbon footprint, highlighting area sales manager Jaison Anand, one of the masterminds behind this initiative.
“Most exhibition venues are clustered a [...] couple of hours away from manufacturing sites. Attendance, including overnight stays, adds to this cost. The beauty of the Fortress demo van is it can fit around everyone’s needs, production schedules, and project timelines,” Anand mentioned.
All employee inquiries can be answered in a single visit. The engineering, technical, quality, finance, procurement, and management departments can see the equipment and raise pertinent questions during the same visit. Some of these departments, however, rarely have an impact on investment decisions. without exhibitor distractions and information overload.
A Combi system will shortly be added to the retail-spec Vector conveyor metal detector and Raptor checkweigher that are currently in place. Jaison and the crew have already made fast presentations about retailer codes of practice, cleanliness, audit, integration guidelines, and other topics to several food processors.
The feedback following its first trip to a customer facility was extremely positive.
“It was so much more productive and useful having Fortress travel to the customer's site. In two hours more than four team members from three different departments popped out to see the equipment. They valued the experience and getting the chance to view the machinery firsthand. The uptake for bookings confirms this is a great idea which supports our customers pressures and pain points,” Anand summed up.
