The Frozen Potato Goods Demand Will Grow Until 2031

In a recent study named “Frozen Potato Market” released by Allied Market Research, the frozen potatoes demand was assessed at USD60.3bn in 2021 and is projected to reach USD92.7bn by 2031, expanding at a CAGR of 4.2% from 2022 to 2031.

The hash brown category, which grew significantly in market share in 2021 based on product type, is predicted to expand at a CAGR of 3.5% over the projection period. In terms of income, the frozen French fry product category held a sizable market share with nearly half of the share. Due to the increased market adoption of other frozen potato goods, this tendency is anticipated to level off during the forecast period.

Asia-Pacific and LAMEA together made for almost half of the frozen potato market share in 2021, recording a lucrative CAGR. It is expected that they will continue to hold this place in the global frozen potato market in 2023. This is a result of the food and beverage sectors in various nations - including China, India, Brazil, and other emerging economies - growing significantly. The development of the frozen potato market in Asia-Pacific and LAMEA is driven by an increase in the number of commercial eateries and a fast-paced lifestyle.

“The frozen French fries segment accounted for the highest share of the global market in 2021. Frozen potatoes and their different products are obtained via the processing of fresh potatoes by using a variety of advanced machinery and incredibly low temperatures. These products are consumed via quick service restaurants (QSRs). The frozen potato market is segmented based on product, end user, and region. The different products of frozen potato include French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and others,” the Allied Market Research experts wrote in their report.