Increasing Demand for Frozen French Fries Due to Adoption of Western Cuisine

The frozen French fries market was worth USD20.7bn in 2022 and is expected to be worth USD31.9bn by 2032, growing at a CAGR of 4.2%.

Amul introduced frozen potato products in India in the shape of French fries and burger patties in November 2022. Amul has constructed a factory for these goods near Mehsana, with a manufacturing capacity of 50,000 tons and a requirement of 100,000 tons of potatoes.

Simplifine Food Processing Company in Kenya commissioned a new processing line in January 2022 to extend its output portfolio of frozen fresh French fries. The business has invested in an IQF (Individual Quick Freezing) production machine to prolong the shelf life of locally grown potatoes and to provide regionally derived, high-quality goods.

“The key factor driving the growth of the Frozen French Fries market is increasing demand for Frozen French Fries due to the adoption of western cuisine. Rising disposable income and changing lifestyles have further facilitated the demand for target market growth. Furthermore, increasing online food delivery services such as Swiggy, Zomato, UberEats, and others and increasing product launch in the French fries sector is expected to fuel Frozen French Fries market growth in coming years. As a result, market competition is intensifying, and both big international corporations and start-ups are vying to establish a position in the market,” according to Prophecy Market Insights.