Golden Wonder Launches Scottish Charm Offensive
10 mai 2010
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Crisp manufacturer Golden Wonder is launching a marketing campaign in Scotland following a surge in company growth.
The snack brand is set to spend £500,000 on the ‘full on flavour' campaign in a bid to conquer the Scottish Market.
Golden Wonder has enjoyed a year of substantial growth despite the economic downturn.
The company reported an 8 per cent growth in value sales - significantly higher than a market growth of just 1.7 per cent for the same period.
Volume growth was also up 12 per cent while the overall market declined by 1 per cent.
