McCain Plan Million Pound Sweet Spud Campaign for the UK
19 martie 2010
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The UK arm of McCain foods is launching a £1 million campaign to promote its sweet potato products.
More than 100,000 consumers will be given the opportunity to road test sweet potatoes as part of the travelling road show.
Tasters will be given a McCain coupon book including three 50p coupons.
A competition, where entrants describe their perfect dinner party with a prize of a celebrity chef cooked dinner awarded to the best, will also be launched.
