Mydibel Receives Superior Taste Award
Mydibel Group, Belgian manufacturer of chilled, frozen and dehydrated potato products, has been awarded by the “iTQi Superior Taste Award”, at the Superior Taste Award Ceremony held at Concert Noble in Brussels, on June 5.
The 3 submitted products have all received 2 golden stars, standing for remarkable taste.
- Mydibel Puree Complete
- Mydibel Chilled Prefried Belgian Fries
- Mydibel Hash Browns triangle
The iTQi Supreior Taste Award is a stamp of quality in taste granted by food and drink opinion leaders who are Michelin starred chefs and sommeliers. The jury comprises 15 nationalities of members of the most prestigious culinary institutions in Europe
During the tests, each product is subjected to an individual blind tasting according to a rigorous sensory analysis procedure. Tasters are asked to evaluate the products as if they were having them in their family home, not according to the standards of their restaurants.
Every evaluated product is scrutinized in the shape of a sensory analysis report for which criteria such as olfaction, vision, taste, after taste, texture, etc. are all taken into account by each jury member. The latter also write comments and, when needed, suggestions for improvements.
After the tasting session, iTQi draws up a detailed graph of the different grades and summarizes the comments and suggestions of the Jury members for the participating companies. This information is appreciated by the producers as it helps to better understand the Jury’s opinion and become aware of potential areas of improvement.
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