McCain Partners Up with e.fundamentals to Boost Online Sales

McCain has recently entered a partnership with e-commerce analytics provider e.fundamentals in a bid to help drive sales of its products through retailers’ websites, writes the EF portal.

The frozen potato product giant has become a client of e.fundamentals’ core retail service, which provides reports into how brands are performing against eight “fundamentals”, identified as the key elements that influence online sales. It shares insights about where improvements are required, thus allowing clients to quickly action the data, thus delivering the biggest returns.

McCain is not the only food giant turning e.fundamentals for assistance. Companies like Birds Eye, General Mills, and Weetabix Food Company also manage and improve their e-commerce sales performance with help from the analytics provider.

According to McCain’s e-Commerce & Digital Category Manager, Nick Sultani, online sales are growing in importance for the company and e.fundamentals represents the right choice of data partner due to the simplicity of their platform and ease of getting to the insight. In addition, it can provide the support the company needs in order to maximize growth and also the expertise to deliver their tools to McCain’s wider business.