US Savory Snack Market Reached USD30bn in 2015

The US is the largest savory snacks market in the world, despite being the world's third most populous country, worth over USD30bn with a volume of three kg billion as of 2015, according to the research company Reportbuyer.

The processed snacks and potato chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast to grow at CAGR of 2.0% from 2015-2020 but will lose its place as the biggest Savory Snacks market in the world to India, according to the report “Consumer and Market Insights: Savory Snacks in the US Canadean Ltd”.

Consumers' high disposable income and busy lives encourage snacking throughout the day; this particularly explains young adults' high snacking occasions.

Key Findings

- Processed Snacks is the biggest segment, accounting for 43.2% of the total US Savory Snacks market;

- Women have the most Savory Snacks occasions in the US at 43.6 billion, compared to men's 42.6 billion;

- Due to the US's aging population, older consumers have the most savory snacks occasions of all age groups, at 22.3% of total occasions.