The Global Market for Mashed Potatoes to Reach USD16.1bn by 2030

According to a report by Zion Market Research, the mashed potatoes global market was worth close to USD9.1bn in 2022 and is projected to grow to USD16.1bn by 2030 with a CAGR of close to 7.2% between 2023 and 2030.

The research predicts that over the forecast period, the global mashed potato market will grow at an average annual growth rate of about 7.2%. (2023-2030).

Even in the years to come, the European mashed potato market, which saw profitable development in 2023, is expected to maintain a sizable market share. Massive approval of regional cuisine, which includes salads and mashed potatoes as dressing, may be a determining factor in the regional market's expansion in 2023–2030.

The increasing popularity of vegan diets in nations like Germany, the UK, Sweden, Austria, and Ireland will create new development opportunities for the European mashed foods industry. In addition, Germany is Europe's top potato producer, which has significantly fueled the expansion of the mashed potato industry.

“According to European Potato Trade Association, potato harvest in the EU was nearly 55m tons in 2020 with Germany being the largest potato producer in that year. Moreover, Germany contributed to about 21% of the total EU potato harvest in 2020,” the report concludes.