Growing Snacking Culture is Notably Driving the Potato Chips Market

The potato chips market size is expected to grow by USD9.79bn from 2022 to 2027. In addition, the growth momentum of the market will progress at a CAGR of 4.46% during the forecast period.

According to Technavio, the organic chips market size is expected to increase by USD6.05bn from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.43%.

Overall, the processed potatoes market is estimated to grow at a CAGR of 5.2% between 2022 and 2027. The size of the market is forecast to increase by USD41.71bn.

“Growing snacking culture is notably driving the potato chips market. However, factors such as Rising health and nutritional concerns may impede market growth. […] The plain or salted segment will be significant during the forecast period. The growing demand for the plain or salted segment of the potato chips market is due to the increasing prevalence of various occasions, such as parties, gatherings, and sporting events. The neutral flavor of plain salted chips appeals to consumers of all ages as this balance of salt and potato flavor appeals to those who enjoy a satisfying salty crunch without overpowering tastes,” the above-mentioned analysis group wrote in one of their recent executive summary report.

By region, APAC will contribute 43% to the growth of the global potato chips market during the forecast period.

“The evolving lifestyles, rapid urbanization, and globalization of food trends drive the regional market growth of potato chips in APAC. Countries like India and China are experiencing a rise in disposable income, which allows consumers to afford convenience foods like potato chips. The growing demand in the region is also a result of the accessibility and convenience of potato chips, which aligns with the fast-paced urban lifestyles in many APAC countries,” the experts concluded.