The Little Potato Company Targets Festive Shoppers
The Little Potato Company recently unveiled bold, new point-of-sale displays to grab consumers' attention and showcase the ease and versatility of cooking with Creamer potatoes throughout the year. These displays were created to communicate the variety of simple ways to cook Creamer potatoes with easy 'no-recipe' ideas and inspiration via approachable, eye-catching messaging and graphics. The new materials are available to retailers throughout Canada and the US in both English and French and they come in different formats:
- Shoppable pallet displays
- Shelf danglers
- Shelf strips
- Recipe pads
The new displays will also support key moments in time for the brand, including the upcoming holiday season, with seasonal shelf strips and danglers, highlighting that holiday cooking is in the bag.
Even though holiday gatherings will be smaller this year, people will eat more potatoes during the holidays than any other time of year, says The Little Potato Company. They are supporting retailers with a holiday marketing campaign that will inspire the use of Creamer potatoes by providing seasonally relevant content including:
- Print and digital advertising showcasing festive recipe ideas
- Influencer content
- Landing page on littlepotatoes.com with holiday meal ideas and busy weeknight meals during the holidays
- On-pack sweepstakes
