PepsiCo to Score First Zero Waste Legacy Project at Super Bowl LII

PepsiCo has joined the NFL and Aramark, U.S. Bank Stadium and the Minnesota Sports Facilities Authority in a “game plan: to recover more than 90% - more than 40 tons - of stadium waste at Super Bowl LII on Sunday, February 4, called “Rush2Recycle”.

After months of preparation, the 90%+ gameday goal will maximize recycling and composting. This zero waste effort aims to leave a positive green legacy at U.S. Bank Stadium and in the Super Bowl host city, and create a playbook for other leagues.

On gameday, every chef, custodian and fan will be part of the team working to recover at least 90% of stadium waste by recycling bottles and cans, composting organic materials like food waste and service ware, and repurposing items like discarded handbags, signage and construction materials through local community organizations.

Rush2Recyle staff will encourage stadium fans to recycle and compost. Through this process, stadium partners introduced a tri-bin waste collection system, invested in a dedicated organics compactor and implemented a detailed post-game waste sort to insure each waste stream is contaminant-free. This work will leave a lasting impact after the final whistle, as the stadium's waste diversion infrastructure will be permanent installations at U.S. Bank Stadium, helping protect the environment and reduce waste hauling costs.

"At PepsiCo, we know that developing more sustainable packaging and reusing and recycling materials are key to sustaining our success in the long-term, both as a company and as a society," said PepsiCo Chairman & CEO, Indra Nooyi. "And we could not be more thrilled to join this groundbreaking effort. There's no grander stage in all of American sports than the Super Bowl, and we look forward to working with our partners at the NFL, Aramark, and U.S. Bank Stadium to shine a spotlight on the critical importance of recycling and waste reduction."

PepsiCo generated approximately USD63bn in net revenue in 2016, driven by a complementary food and beverage portfolio that includes potato chips Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.