PepsiCo’s Investments in Egypt Worth USD1bn Past Two Years

The investments that PepsiCo has injected in the last two fiscal years have reached USD1bn, according to the company’s general manager, Mohamed Shelbaya, who stressed that the company is betting on investing in Egypt in the coming period.

Shelbaya told Daily News Egypt on the sidelines of a press conference that PepsiCo denominates 55% of the fizzy drinks market in Egypt, while ChipsyCo accounts for 60% of the salted potato products market.

He also pointed out that the company is working on reducing its expenses by looking for alternative fuel sources rather than the traditional fossil fuel currently being used in the company’s factories. He added that the company will also rely on marketing through social media, especially in light of the high cost of products in Egypt during the last period.

Shelbaya praised the company’s recent promotional campaign, saying that it will reach almost all 36 million Internet users in Egypt.

Shelbaya pointed out that the company’s sales have drawn back by 10-12% because of the high inflation rate in Egypt during the recent period, but will soon return again to balance and stability.