HZPC Launches Brand Update

HZPC has recently unveiled a brand update. According to the company, it’s a big step forward, without losing sight of what has always been its core.

The renewed branding – which includes logo, pay off and website - is meant to express the firm’s heritage, as well as the ambition of the network company. The new look and feel is strong and simple. For this revamp, HZPC interviewed a cross-section of its employees, growers, breeders, customers and many other stakeholders of HZPC. According to them, HZPC stands for partnership, innovation and knowledge and this is just what the new rebrand reflects.

Founded in 1898 and rooted in the Netherlands, HZPC has since grown to become one of the most active players for all involved in the international industry of potatoes. With the new branding, the company hopes to further strengthen its position on the seed potato market.