Hijolusa, Agricultural Villena and Natuber Potatoes Become Somos Hijolusa

With a revenue of more than EUR200m in 2023, Somos Hijolusa becomes one of the most prominent corporate groups in the Spanish potato and horticulture industry, transforming from the Lion enterprise Poatas Hijolusa, the Alicante Agrícola Villena, and the Vitorian Natuber.

Somos Hijolusa achieves its expansion goals, solidifies its business model, and fortifies its strategic position in the agri-food industry with the inclusion of this unit and business.

In recent months as part of the property-designed investment plan, a major modernization of its facilities has been developed, as well as the launch of innovative lines for the processing of new products. These investments already exceed EUR20m.

The guarantee, innovation, balanced and healthful cuisine, sustainability/RSC, and global outreach are Somos Hijolusa's primary strategy axes. These businesses have grown significantly since the investment fund Proa Capital acquired a stake in them, solidifying their position as major national and international references, stepping up R&D&I initiatives, and quickening the company's technological transformation.

By strategically placing its four logistics and production facilities in various towns around the country, Somos Hijolusa can develop both geographically and in terms of the quantity of fresh horticulture items it markets.

In addition to their indirect employment, Somos Hijolusa employs over 800 experts, 60% of whom are women, and oversees all of his productive operations and procedures dedicated to environmental protection and sustainable development.

The group's next challenges include but are not limited to, utilizing the synergies of collaborative development, retaining professional talent within its teams, and providing honest and transparent care for the primary sector - in which farmers are the primary actors.