Dewulf~Miedema’s New Brand Drops Last Name
Dewulf~Miedema, full-liner in potato and root crop machinery, has chosen Dewulf as its new official company name. This is the next step in the merger process that both companies began in 2014.
Aside from the name, nothing changes for the personnel, while the new slogan of the company is "enjoy growing".
In November 2014, the Belgian company Dewulf and the Dutch company Miedema signed an acquisition agreement. Thanks to this merger, both companies grew to the global top within the manufacturers of agricultural machinery for potatoes and root crops. From the beginning, both companies were complementary to each other and, in the course of the last few years, have grown into a single entity.
"Internally, we have been working as a single company, but this was not yet reflected in our company name. Our new name is a logical step in order to emphasize and show our close cooperation to the outside world. Together, we will continue as Dewulf", Willem Decramer, CCO at Dewulf, explains.
