Big Idaho Potato Truck Wins Award for Publicity
The Big Idaho Potato Truck won the Bulldog Reporter’s Silver Award for Best Special Event, after more than 200 submissions were received and judged by journalists (including a Pulitzer Prize winner) from several media outlets including The Washington Post, USA Today, Forbes and The Oregonian.
“We knew if we wanted to generate excitement among consumers and get media coverage in NYC, the country’s biggest media market, we’d have to do something out of the ordinary,” explained Frank Muir, president and CEO of Idaho Potato Commission (IPC). “Putting the Truck on a barge was a home run. The event generated more than 100 million media impressions with stories in many news outlets including the NYC taxi cabs. Even the NYPD released a special bulletin informing folks of a giant potato on the Hudson River. This event was especially important to us because New Yorkers are the biggest consumers of Idaho® potatoes.”
In August 2016, millions of New Yorkers, tourists and reporters were able to see the Big Idaho Potato Truck as it traveled on a barge around the Statue of Liberty, under the Brooklyn Bridge, in front of the Freedom Tower and up the Hudson River.
The Big Idaho Potato Truck is back on the road for its sixth cross-country tour.
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