Aviko partners with Rooster Piri Piri

Potato specialist Aviko has partnered with UK quick-service casual dining chain Roosters Piri Piri, which offers ethnic and free-from menus.

“Throughout 2014, we completely restructured the Roosters business, becoming more selective with site locations, as well as develop the franchise division. We’re looking to grow the business from the inside, offering successful franchisees the opportunity to run several sites, while launching outlets across Europe and beyond”, said Khalid Mirza, founder of Roosters.

Roosters Piri Piri is a chain of casual dining, quick-service and takeaway restaurants. You can find the restaurants in London and around the South East of England, although they are expanding throughout the United Kingdom. They have 18 years experience in running quick-service and takeaway restaurants and have recently undergone a huge transformation in all areas of the business.

“A large part of our success is down to the fact we control the full supply chain – from distribution to front of house presentation. We chose to work with Aviko due to their expertise in the industry, and also because they meet our standards in quality, taking feedback from the market and consumers onboard to continually improve their offering. Our kitchens rely on consistent quality and Aviko delivers on this – I believe they’re currently the front runner in potato products.”

Dedicated to foodservice and one of the biggest potato processors in the world, Aviko offers a range of chilled and frozen potato specialties. It is engaged in the production and sales of potato products. This takes place from 'land to customer': potatoes are purchased by our own Aviko Potato purchasing organisation, and subsequently processed into chilled or frozen potato products in one of our 12 factories in Europe.