Raw Idaho Grown Taters to Become ‘Tatorade Sports Milk’

Beverage Marketing USA and Nautilus Mineral Waters of America plan to produce and market a “Tatorade” line of potato-based milk beverages.

The juice of raw Idaho-grown potatoes is used to make the new probiotic electrolyte-rich sports beverages. Idaho potatoes are high in important vitamins and minerals that benefit the human body, the most important of which is catalase, a naturally occurring enzyme in potatoes that aids athletic performance. “Tatorade Sports Milk” is a revitalizing and energizing electrolyte-rich sports milk produced by a family-owned USDA-certified organic raw milk dairy farm near Moscow, Idaho.

“The natural potato enzymes found in Tatorade Sports Milk act as a super-catalyst for converting hydrogen peroxide into water and oxygen. The raw potato juice-derived catalase is a particularly efficient enzyme. Catalase has one of the highest turnover numbers of all known enzymes; some 40,000,000 molecules per second. This high rate shows the importance of the enzyme's capability for detoxifying hydrogen peroxide and preventing the formation of carbon dioxide bubbles in the blood, making for extended athletic performance. Catalase is also what metabolizes alcohol in the brain, the substance derived from these reactions is acetaldehyde, it is involved in many of the changes in behavior typically associated with excessive alcohol consumption, ingestion of catalase can help reduce naturally occurring hypoglycemic alcohol cravings in the brain,” Richard H. Davis, President, and CEO of Beverage Marketing USA and Nautilus Mineral Waters of America said, cited by Newswire.