The Frozen Potato Market Will Expand to USD70.42bn in 2025

'The Business Research Company' projects that the frozen potato market will expand at a compound annual growth rate (CAGR) of 6.2%, from USD66.32bn in 2024 to USD70.42bn in 2025.

Urbanization, the expansion of fast food restaurants, the internationalization of the frozen potato sector, shifting consumer lifestyles, and rising convenience food demand all contribute to the increase.

“The frozen potato market is projected to reach USD85.31bn by 2029 at a CAGR of 4.9%. The growth is attributed to urbanization, health-conscious consumers, fast-food popularity, and demand for convenience foods. Trends include healthier options, plant-based alternatives, and sustainable choices,” the company experts added.

The fast food industry is expected to propel the growth of the frozen potato market. Frozen potatoes are widely used in the fast food industry due to their convenience, consistency, and longer shelf life compared to fresh potatoes. For instance, in 2023, according to Budget Branders, it was estimated that USD200bn was spent on fast food each year, and this amount is expected to increase to USD931.7bn by 2027 in the US. Therefore, the fast food industry is driving the growth of the frozen potato market.

“Major firms in the frozen potato market are focusing on developing innovative potato-based products to stay ahead of consumer trends and capitalize on new opportunities. Frozen potato products are convenient, pre-packaged food items processed and stored for easy distribution. For example, in November 2022, Amul, an India-based dairy company, launched a range of frozen potato products, including French fries, potato wedges, hash browns, and burger patties. This new line helps Amul expand beyond dairy, leveraging its existing infrastructure and distribution network,” the experts concluded.