US Potatoes Registered Retail Sales Growth in 2019

A retail analysis by IRI market research company, for the calendar year 2019, revealed a positive progression in value, as well as volumes, for the total potato sales in retail. Total dollar sales increased by 2.2% and volume increased by 0.4%, as reported by Potatoes USA.

Potato chips, frozen potatoes, refrigerated potatoes, and dehydrated potatoes increased in sales volume, while refrigerated potatoes saw a 7.0% lift in dollar sales and a 4.6% lift in volume sales, the largest for any category.

Canned potatoes and deli-prepared sides, on the other hand, registered a decline in sales volume. Deli-prepared sides declined in both dollar sales by 2.5% and volume sales by 3.1%.

Fresh potato sales increased in dollar sales by 1.5%, while their volume sales declined by 1.0% during 2019 compared to 2018. Russet and red potatoes were the main drivers in the decline in fresh potato sales volume. Russet sales volume fell by 2.1%, and red potato sales volume declined by 9.7%. Yellow, white, and medley fresh potatoes saw an increase in both dollar and volume sales.