Global Potato Protein Market to Reach USD128.9m by 2029

According to researchers from Allied Market Research (US & UK), the global potato protein market size is expected to reach USD222m by the end of 2029.

The study predicts the market will show a steady rise at 4.3% CAGR between 2019 and 2029. Rising demand for healthier and plant-based food alternatives will stoke the growth of the market.

The researchers estimated the market value to be USD145m in 2019, and expect it to show a steady pace of growth. Regionally, North America emerged as a key market for potato protein, while Europe and Latin America will report a steady rise.

Among potato protein types, concentrates will see high demand through the forecast period. The study also shows that key players are likely to focus on introducing new products to stay relevant in the market.

“In the coming years, the potato protein market will gain impetus from the rising demand in developed regions. The rising demand for healthier meat alternatives and inclination towards plant-based protein will increase potato protein sales in regions such as North America, Europe, and Latin America,” the experts point out.

They also say that as a result of increasing competition, potato protein manufacturers are focusing on expanding their product portfolio and improving sourcing processes. Their expansion strategies are further aided by agreements with local players across the emerging market. These companies are particularly focusing on catering to changing consumer preferences across various applications.