PLMA: Nielsen Reports Private Label Gains

3 iunie 2014

The latest Nielsen sales data, presented at PLMA’s 2014 “World of Private Label” International Trade Show this month, shows that private label is outperforming manufacturer brands in the combined sales of Europe’s five largest retail markets—the UK, Germany, France, Italy and Spain.

The 2014 “World of Private Label” Trade Show attracted more than 11,000 visitors and buyers from over 115 countries. There were nearly 4,000 exhibit stands on the trade show floor with 2,260 exhibitors from 70 countries and 53 national and regional pavilions.

Paolo Politi, international sales director of Nielsen, announced at the trade show seminar that the total value sales of retailer brands in these five countries climbed 3 percent in 2013, compared to only a 1 percent increase by manufacturer brands.

These sales gains are reflected on store shelves, where there was a 4 percent increase in the number of private label items.

Overall, private label’s value share in the five countries was 36 percent. Market share climbed in all of countries except France, where the A-brands increased promotional activity in an attempt to stop the recent gains by retailer brands.

Looking at new products, the Nielsen executive said that many private label introductions are concentrated on six innovative and targeted product segments:

Green/ethical;
Healthy;
“Geo” (local, regional, ethnic, exotic);
Kids/baby;
Food-to-go;
Premium.

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Retailers win International Salute to Excellence Awards

Retailers from across Europe have been recognised for their innovation in private label products by winning the inaugural International Salute to Excellence Awards from PLMA.

The Award winners were announced this month at the seminar programme at PLMA’s “World of Private Label” Trade Show.

The winning products were selected from more than 210 entries that were submitted by 45 retailers from 16 countries. The products, which were all introduced within the past 12 months, covered more than 30 different categories of food, health & beauty and kitchen & household products. Entries were evaluated earlier this year at PLMA offices in Amsterdam by an international panel including chefs, former retailers, academics, nutritionists, journalists and packaging specialists.

The retailers receiving Awards were: Asda, Axfood Sverige, Carrefour, Casino, Coop Italia, Coop Jednota, Coop Sverige, De Tuinen, Delhaize, dm-drogerie markt, El Corte Inglés, Eroski, Heimfrost, ICI Paris XL, Iges, Intermarché, Nocibe, NorgesGruppen, Real, Rewe, Sonae, Spar, Systèm U, and Tesco.