Vanmark Launches New Brand, Website

Potato processing equipment manufacturer Vanmark has recently rebranded and unveiled a new website.

The new vanmark.com offers user-friendly navigation to comprehensive information in key equipment areas of expertise: washing, peeling, hydrocutting and in-process storage within the chips, fries and fresh cut markets.

“We’ve had some of our customers for decades. They told us that our durable equipment and commitment to their success sets us apart,” says Jason Davis, General Manager of the Creston facility. “We are excited to reinforce and repeat their Vanmark experience to chip, fry and fresh cut producers across the world, through our rebranding and resulting website,”adds Kris Hearst, General Manager in Boise.

The new branding pays homage to Vanmark’s history, while showcasing a refreshed bright blue color pallet, highlighting its dependability, and imagery showing applications before and after processing. New messaging is “Enduring Commitment”.

The new website has a clean design with simple navigation – allowing visitors to easily find and evaluate equipment and service solutions. New features include responsive design and a resources library.

Vanmark is a subsidiary of Grote Company. Vanmark will unveil the brand in-person at Process Expo, September 19-22, in Chicago, Illinois, USA.