Potato Council uses TV to promote spuds

UK Potato Council and a TV production company have joined forces to take ‘Small Potatoes' on an interactive tour of the country, and introduce children and their parents to the enjoyment of potatoes this autumn.

Little Airplane Productions, the team behind 3rd & Bird and The Wonder Pets,

The ‘Small Potatoes' series, which is shown on CBeebies, features four adorable animated spud stars who travel the world and sing about different topics in each episode.

The programme takes young viewers on an exploration of imaginative play and builds an appreciation of a variety of music genres.

Recognising that the small potato characters held a real affinity with its young audience, Potato Council reached an agreement with Little Airplane Productions for them to be a part of its consumer roadshow and family focused activity.

While parents will be invited to join a registered dietician for sessions including meal demonstrations and sampling, Ten Top Tips for happy and healthy eating, quick fire Q&A's and advice, the children will get to meet the two of the ‘Small Potatoes' characters ‘Ruby' and ‘Nate'.

Here they will be encouraged to take part in sing-a-longs, games and colouring competitions. The winners will receive a specially customised ‘Photato' image.

The costume characters and Potato Council promotional vehicle will be stopping at eight venues across the country during October and November.

Fully equipped with a kitchen, classroom facilities and seating, the unit will be fully branded with a mix of ‘Small Potatoes' and healthy eating message boards.