Pizzoli’s New 95,000 Tons Per Year Frozen Potatoes Factory Recently Inaugurated

On March 16th, 2024, a new Pizzoli frozen potato production factory of 40,000 square meters was launched in San Pietro in Casale, near Bologna. The facility's frozen potato capacity is 95,000 tons per year, with a total investment of EUR100m.

The idea for this new industrial and logistical hub is largely focused on sustainability, to lower land usage. Construction began in 2016 with the conversion of a 350,000-square-meter industrial property at the former Sfir sugar mill in San Pietro in Casale. This site's demolition and recovery work was fairly outstanding; in 2017, the first phase of the project was unveiled, which included a highly automated cold storage and logistics center.

The building of the industrial facility began in 2021 and was finished in early 2023, with approximately EUR70m euros spent on the project. The factory officially began operations on July 15th. The total investment for the new manufacturing facility at San Pietro in Casale (land, demolition, logistics hub, and production plant) exceeded EUR100m.

With the most cutting-edge technology, this production facility is the biggest in Southern Europe. When it is fully operational, it will triple the company's frozen potato production capacity and eventually enable the Pizzoli Group to receive 350,000 tonnes of raw materials annually from the farms.

In Italy, the total volume of frozen potatoes sold between the Retail and Food Service channels amounts to approximately 430,000 tonnes. Pizzoli can be found in all sales channels with its brands as well as a private label.

Patasnella is the most well-known product line, the “Patatine” (fries) item has been the best-selling SKU on the market for more than 20 years.

Pizzoli is the leading company in the fresh and frozen potato industry in Italy, Its turnover in 2023 was EUR159m, up 25% compared to the previous year. It was founded in 1926 and owns three industrial plants located in the province of Bologna.