New GEA UK structure in place

Following suggestions from customers regarding a need for a more integrated approach, GEA has now embarked worldwide on a group alignment to ensure solutions and services are provided out of a single point of contact, which is the new GEA UK.

Until last year, GEA, a supplier of equipment for the food industry, including the potato processing one, ran several independently organized companies for the different technological products and solution’s in the UK. With the new organisation there is just one face for all UK customers which provides all GEA offerings. This is a vast difference especially when it comes to cross sector projects although the product and service portfolio remains unchanged.

With the new organizational chart in place, all GEA food processing technology is now complemented by project management, planning and cost control services to help the customer achieve flexible and cost-effective food production.

Ilija Aprcovic, GEA UK Managing Director, commented: “We have now embarked on an incredible journey with our clients and are looking forward to incorporating all facets of their facilities into our integrated solutions and service offerings”.

The response from the market has been very encouraging for GEA, with many clients understanding the benefits of the integrated approach. One of the company's customers commented “Historically we would have taken silo views between our different processes; with all the inefficiencies this creates, going forward we are excited by the new set-up at GEA and look forward to a more consistent approach.”

Photo caption: The new GEA UK management team