Idahoan Foods to Distribute 300,000 Free Bags of Mashed Potatoes in Memphis

Idahoan Foods, a producer of instant mashed potatoes and other potato products, declared Memphis as the mashed potatoes capital of America. The company said Memphis eats more Idahoan Mashed Potatoes than any other in America - more than 8.5 million servings in the past year alone.

Wanting to show its appreciation to the city, Idahoan Foods said it is delivering a pouch of Idahoan Buttery Homestyle Mashed Potatoes to more than 300,000 Memphis households and will donate 250,000 servings to Mid-South Food Bank later in the month.

The company’s goal is to send out the free samples by early February.

“The people of Memphis are almost twice as likely to use Idahoan compared to the national average,” Drew Facer, president and CEO of Idahoan Foods, said in a press release.