HyFun Targets 20% of India's Retail Segment by 2022

HyFun, one of India’s largest producers and exporters of premium quality frozen potato products, announced its foray into the retail segment with a vision to expand its reach to consumers across India.

The company set up a state-of-the-art potato processing plant in Mehsana, Gujarat, in 2015 and within 5 years, HyFun saw tremendous success in HoReCa and QSR’s, in both domestic and export markets.

With the sole vision to increase the company’s presence in the international markets and cater to the rising demand in the Indian market, HyFun will be expanding its overall manufacturing capacity of 80k tons to 200k tons by 2022.

“During the ongoing pandemic, we are seeing consumers look for good quality and convenient food options that cater to their diversified taste preferences. Working professionals and homemakers are now more inclined towards simple food that is hygienic, safe, and easy to prepare. That is where HyFun products will deliver convenience and provide easy solutions for daily meals. We are excited to launch many more disruptive products in the pipeline that will entice the Indian consumer’s palette and offer a wide variety to choose from,” said Haresh Karamchandani, CEO, HyFun.

He further added, “We are investing Rs 300 crores (USD40m) for our expansion plan, and with this, we aim to create more local employment opportunities in Gujarat. We will be taking utmost care of the involved processes to ensure the highest levels of food safety as per the Food Hygiene and Safety Guidelines issued by FSSAI.”

HyFun offers more than 25 ready-to-cook frozen snacks such as French Fries, Aloo Tikki, Burger Patties, Nuggets, and “Potatobets” (mashed potatoes shaped into alphabets), made especially for kids.