Haith Group and GRIMME UK & Ireland Announce Partnership

Haith Group, which manufactures vegetable handling equipment, and in-field root crop and vegetable machinery specialist GRIMME, which is best known for its planting and harvesting innovations are joining forces in the UK and Ireland to increase their respective product offerings.

The new relationship is designed to benefit UK and Irish farmers, who will now be able to buy complete solutions from either company's sales team.

The agreement will see the sales teams of both companies being trained on the others' product range and will give customers of both companies easy access to the innovative market leading solutions offered by both Haith and GRIMME.

GRIMME customers may, for example, wish to add a Haith Supa-Wash washer or the Rota-Tip box tipper into a GRIMME finance and service plan, and also a Haith customer could take advantage of having a GRIMME Cleanloader to work alongside a Haith mobile washer.

"Today's announcement is a game-changer for UK and Irish farmers," says Duane Hill, sales director for Haith Group. "The strategic collaboration sees two of the biggest manufacturers in the sector coming together to offer the most comprehensive product range available. We've never been in competition with GRIMME, rather their product range complements ours and makes this arrangement a perfect fit."

GRIMME UK Ltd.'s managing director, Patrick Graf Grote adds: "Before now, farmers looking for a complete solution to their needs would have to talk to more than one different company. Now, they can talk to Haith's team or ours and have access to the full spectrum of root crop and vegetable harvesting and handling machinery. We believe this agreement with Haith Group, means we are now able to offer the most comprehensive range of machinery in the UK and Ireland."

Haith and GRIMME are now developing plans to tour the partnership around the UK and Ireland with roadshows taking place in the South West, East Midlands and Cheshire hopefully in the autumn, ahead of a joint presence at LAMMA 2021.