Greenvale Adds New Team Members to Strengthen Customer Understanding
Fresh potato supplier Greenvale is strengthening its marketing team with the appointment of two new members of staff,Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who is the new Category Insight Manager, the company announced.
Both Tracey and Kate report to Leon Mundey, head of marketing at Greenvale.
Tracey brings with her 16 years of marketing experience having worked with a range of food and drink companies on both branded and own label products. Most recently she worked at Mars Food, for six years, on big brand names including Uncle Ben’s Rice, Sauce and Dolmio dealing with a range of activities such as TV, press, new product development and brand strategy.
“I’m really looking forward to working in a category that has such great potential for development, while the opportunity to work on the fledgling GreenVale potato brand is very exciting,” said Tracey Mattock.
Kate Wright has joined Greenvale from dunnhumby, the Clubcard data agency, where she delivered customer insight to several of Tesco’s produce suppliers in her role as Client Director. Prior to dunnhumby, Kate worked as a Product Technologist for Sainsbury’s.
The category insight manager role at Greenvale has been created to help the business better understand its consumers and markets.
“As a completely new role within the Greenvale business it’s a bit of a challenge but really exciting. The fresh produce sector isn’t as advanced as the FMCG sector in terms of consumer understanding and I believe better consumer knowledge could truly transform how fresh produce is sold,” according to Kate Wright.
Founded over 40 years ago, Greenvale is handling 500,000 tonnes of potatoes every year. It is a fully integrated potato business, from breeding and growing potatoes through to the packaging, distribution and marketing of them for the retail, wholesale and food service sectors, with a specialist food ingredients division, Swancote Foods.
Main photo: F&B News
