ConAgra Foods Acquires Frontera

ConAgra Foods Acquires Frontera

ConAgra Foods has announced that it has acquired the packaged foods businesses of Frontera Foods and Red Fork, including the Frontera, RedFork and Salpica brands.

These businesses make authentic, gourmet Mexican food and contemporary American cooking sauces. Terms of the transaction were not disclosed.

“We are excited to add the Frontera, Red Fork and Salpica brands to our portfolio. In particular, the Frontera brand is a preeminent gourmet Mexican food brand in North America. We believe it provides a tremendous platform off which we can build,” said Sean Connolly, president and chief executive officer of ConAgra Foods.

Founders Rick Bayless and Manny Valdes will continue to actively support the business. The acquisition does not include any restaurant assets, including Frontera-branded restaurants.