Aviko Launches Brunch Trends 2025 to Help Operators Drive All-Day Dining Sales

Aviko, a leading supplier of potato specialities to the foodservice sector, has launched its latest insight-led initiative aimed at helping UK operators tap into the evolving breakfast and brunch market. The newly released Brunch Trends 2025 guide provides a strategic framework for foodservice businesses looking to expand their morning and all-day offerings.

With the breakfast and brunch segment continuing to outperform traditional dayparts, Aviko’s report draws on consumer research, menu analysis, and operator interviews to identify the key trends driving growth. The guide is designed to help operators reimagine brunch as a high-margin, all-day dining occasion, with practical tools to inform product development and menu strategy.

“Despite its name, the Brunch Trends 2025 guide is not limited to just morning trading,” said Mohammed Essa, Commercial Director UK & Ireland at Aviko. “It provides operators with the opportunity to diversify any menu—perfect to target all-day dwellers, or work across an all-day breakfast menu. This new guide really is a deep dive into consumer behaviour – from when they eat to who they eat with, and we hope readers will see the benefit of not only expanding their offerings but working with a supplier who wants to help you succeed.”

The guide introduces four key culinary platforms—Burgers & Sandos, Protein Packed, Pure Eggcelence, and Perfect Sides—designed to offer flexible, flavour-forward menu concepts. Operators will also find advice on accommodating dietary requirements and healthier eating preferences, alongside insight into diner preferences by time of day and party type.

With 80% of consumers reportedly seeking new and adventurous dining experiences, Brunch Trends 2025 explores the growing appetite for global cuisines, from Mexican-inspired dishes to modern twists on classic British fare. It also features operational insight from established industry figures, including Tom Rowley (The Alchemist), Andrew Scott (Wadworth), and pub chain Stonegate, who share their strategies for brunch success.

The report is available as a free download via Aviko’s website, and includes chef-led recipe inspiration using products from Aviko’s extensive portfolio, which includes Hash Browns, SuperCrunch Fries, and Snackables.

Aviko’s guide follows a longstanding tradition of investing in foodservice insight tools and support, including previous market analyses and its Delivery Prophets podcast. With over six decades of experience, the company continues to position itself as a partner to operators looking to stay ahead of consumer expectations in a competitive trading environment.