Atlantic Grupa Expands Its Operations with a New Brand of Potato Chips

Atlantic Grupa has recently signed a strategic cooperation agreement concerning the segment of salty snacks production with and Kanaan, a food products producer and trader from Donji Miholjac, Croatia.

Atlantic Grupa has started “a process of due diligence with the possibility of takeover,” according to the company announcement made on July 16.

Within its strategic business unit “Snacks”, the company is expanding its assortment of salty snacks with a range of potato chips products under a new brand Chipsos. With the latest move Atlantic Grupa is establishing itself as a significant player in the potato chips market of Southeast Europe.

The production of potato chips is contracted with the company Kanaan based in Donji Miholjac, Croatia’s most significant contract manufacturer in this category, meeting production standards, as well as quality of raw materials and final products.

In parallel with the development of the new brand Chipsos, the two companies are considering possibilities of ownership integration, namely Atlantic Grupa’s assuming the majority stake in Kanaan.