PotatoNext at Start: Building a Sustainable Future for Potato Consumption
PotatoNext, the forward-thinking cooperative founded by Agrico, Nedato, and Leo de Kock, is off to a promising start with a vision for the future of the consumer potato sector.
“With an emphasis on certifications such as Global Gap, the 'Better for' program for Albert Heijn, and ‘Planet Proof’, PotatoNext will better support and relieve its growers and broaden the level of knowledge. The merger enables the cooperative to take greater steps in the field of certifications and more intensive collaborations with stakeholders,” according to an October 1st released statement.
The cooperative is dedicated to maximizing the value of spud consumption by focusing on waste reduction along the entire potato chain, from farm to fork. Growers may look forward to a future in which PotatoNext is dedicated to sustainable, economic agriculture and maximizing the value of consumer potatoes.
PotatoNext will also lead the industry in terms of quality and sustainability thanks to its well-balanced selection of varieties, which is especially focused on Next Generation and hardy cultivars.
With the recent composition of the new board of Coöperatie PotatoNext UA, which includes Vincent Coolbergen, Jan van den Hoek, Frans Meerse, and Paul Versluijs, the association has significant development potential.
“We are very happy with the start of PotatoNext and expect that this step will make a serious contribution to the continuity and profitability of table potato cultivation among our affiliated growers and we look to the future with confidence,” Gertjan van Dueren den Hollander, Chairman, declared.
Jan Bijleveld and Mariska Werring from the PotatoNext management added that they are enthusiastically looking forward to this new phase with PotatoNext.
“The continuity of our production locations is of great importance to our growers and partners. We will work closely with our customers, partners, and suppliers ensuring to carefully plan the move from Purmerend to Oud-Beijerland without endangering production,” they added.
PotatoNext, the Netherlands' largest consumer potato cooperative, investigates new ways to commercialize related crops and maximize residual flows into creative goods. Also, PotatoNext's vision of becoming a more data-driven organization envisions a future in which creativity and efficiency coexist.
Cooperative PotatoNext UA is a dynamic cooperative formed by approximately 200 dedicated consumption potato growers, with a combined agricultural area of approximately 3,200 hectares. The cooperative has transferred its trading activities to PotatoNext BV and its packaging activities to PotatoNext Processing BV.
With a wide range of expertise and experience within the potato sector, PotatoNext is a leading player in the field of potato cultivation, production, and distribution. Our cooperative strives to supply high-quality potatoes to various market segments, including retail, food service, export, catering, and the processing industry.
PotatoNext offers an extensive range of ware potato varieties, carefully grown and selected by our members, to meet the diverse demands and needs of our customers. With our in-depth knowledge of the potato market and our commitment to quality, we consistently deliver products that meet the highest standards.
